LONDON A half-hour or so after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's extra stadium was every but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had arrive to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt practically his talent, but it was not until those few weeks past he went supernova - that England, and Europe, started to afford Son the star treatment: the attend to whose non-attendance is worth fretting over, the artiste who might guide his team to the Champions League title.On the hours of daylight of the supreme next to Liverpool in which he might paste his area as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was quick of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year pact past LG, the South Korean electronics firm, past Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a exaggeration not handily of winning the hearts and minds of the big audience simple in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The extra acuteness is, perhaps, best illustrated by the skirmish of Park Ji-sung, the former Manchester united midfielder.ROLE MODELSThere is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, upon the welcome ways Asian players are viewed in Europe."Park was seen as a good artiste in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was shocked by the reception in Korea: every the people went insane for him. It was a supreme contrast."Park spent seven years at out of date Trafford, and was held in tall love by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily partnered to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked past man-marking the opposition's biggest threat.It was a skirmish psychotherapy of how Europe views Asian players: they might sell jerseys, tickets and support deals off the arena but, upon it, they are - first and foremost - good workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've right of entry has focused a lot upon his difficult work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and personal ad support in Japan, South Korea and China.The quickest route to a big extra audience seemed to be importing a player, a local hero, but few teams had the familiarity or carrying out to recruit past much confidence. Apertura decided to be the bridge.With a Mandarin-speaking scout, Apertura set out to find Chinese players, but found two Koreans instead. It pitched them to German clubs, but the appreciation was hardly effusive."A lot of clubs were not really responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism practically Asian players - that they were either good workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World mug squad, united the Dutch team PSV Eindhoven, along past Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World mug semi-finals."He knew me well," Lee said. "However, my teammates had vary thoughts practically me."By his own estimation, it took him a year or so to win them over."I had to tilt the stereotype of an Asian player, and it took quite a become old to prove my carrying out to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of artiste they might find in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a pain for a coach," Strachwitz said.In Son's case, of course, that is every true, but it does not start to realize justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will start to disregard it, that they will look in Korea and Japan not just for disciplined and well-behaved workers, but for potential superstars, too.Son is nevertheless subject to the stereotype. In time, he may nevertheless be the man to rupture it.NYTIMES
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